Sony's exclusive basketball franchise, its first since NBA ShootOut threw up a brick in 2003, returns to PlayStation 2 with NBA '07. Once again the star attraction is "The Life" mode, a story-driven experience centered on an up-and-coming point guard's rise to the NBA. Now a star in the league, lead protagonist "The Kid" sets his sights on winning the league's MVP. He's got some competition, however. New to NBA '07 is a rival character, nicknamed "Big W," who intends to give his counterpart a run for his money. Both characters will be playable in a cinematic storyline filled with mini-games, drills, and scenarios that distill the NBA experience into action-packed battles and heated match-ups. Players will be able to increase their athlete’s attributes, unlock classic NBA jerseys, and more while managing a demanding career fraught with press conferences, endorsement deals, family issues, and potential injuries.