Using his wealth, tenacity, and incorrigible charm, Julian Price inspires policymakers and entrepreneurs to do the impossible--transform a desolate downtown into a livable, vibrant center of commerce and culture. Driven by the beauty of its landscape and the potential in its Art Deco architecture, Price searches Asheville for the brave, hardworking dreamers and provides them with a miracle--capital for expansion in exchange for improving downtown with their presence.