A few months after the release of Punk Goes Pop 2, shortly after they finished the 2009 "Take Action Tour", Breathe Carolina announced that they had left Rise Records and have signed with Fearless Records and would be in the studio recording their upcoming album Hello Fascination with Mike Green. On June 29, 2009, the first song from Hello Fascination was released: "Welcome To Savannah", which was a featured song on the Fearless Records Summer Sampler 2009. New songs were also played during Vans Warped Tour 2009. These songs include "I.D.G.A.F." and "Hello Fascination". On July 27, 2009, the second song from Hello Fascination was released, the title track of the album. Hello Fascination was released on August 18, 2009. In September 2009, the band announced they will be headlining the EZ Bronz Tour.[6] Also in 2009, Breathe Carolina was featured on the cover of Substream Music Press, which also features an interview with Even and Schmitt.[7] Toward the end of October 2009, Hello Fascination was released in Japan. The Japanese edition of the album includes a bonus song entitled "Have You Ever Danced?". This song features David Strauchman (Every Avenue), Jeffree Star, and Austin Carlile (of Of Mice & Men). Breathe Carolina's "Hello Fascination" is the featured track playing in the background of the current promos for NBC's The Jay Leno Show, airing from September 14, 2009. The track was also featured in MTV's The City. Their song "I'm The Type Of Person To Take It Personal" was also featured in The City's Season Finale in December 2009. Breathe Carolina released a music video for "Hello Fascination" on February 3, 2010. The music video is directed by Spence Nicholsen. The deluxe edition of Hello Fascination was released on July 6. On June 23, Schmitt and Even launched a clothing line called Blush, and "I.D.G.A.F." was announced as the band's next single, with the music video being released on July 30, 2010. The duo played on the Altec Lansing stage during Vans Warped Tour 2010 and covered the song "Down" by Jay Sean for the compilation album Punk Goes Pop 3 that was released on November 2, 2010.[8] On November 21, 2010, Breathe Carolina released their second ever Christmas-themed song for a part on the 'Tis the Season to Be Fearless compilation album. The song is titled "Mile-High Christmas". The first Christmas song they released was "Snowed In", which was the first song ever recorded and released by the duo. "Snowed In" was initially recorded when the band first recorded their Gossip EP, but the song was decided not to be included on the EP by the time of its release.