Frieda Caplan, "The Queen of Kiwi," was the first woman to own a business on the L.A. Wholesale Produce Market in the 1960s. Over the past 50 plus years, Frieda's company has introduced more than 200 exotic fruits and vegetables to the U.S., transforming the supermarket produce department. The film chronicles Frieda's rise against the odds, introducing the Kiwifruit to America in 1962, taking the business to the next level with her two daughters at the helm, and establishing her impact on American cuisine. Set in California, from the farm to the supermarket, Fear No Fruit climaxes in San Luis Obispo at California Polytechnic State University, where a tireless 91-year-old Frieda receives an honorary doctorate, inspiring an audience of 30,000.