In Equestria, obtaining a cutie mark is an important coming-of-age moment for a young Pony. After all, Ponies acquire their cutie marks only after they discover a unique characteristic about themselves, setting them apart from all other Ponies. So when Sweetie Belle, Scootaloo and Apple Bloom meet, they instantly become friends and make it their mission to find their cutie marks! They are The Cutie Mark Crusaders!